On Google's desktop search platform, "Continuous Scrolling" is now available

On Google's desktop search platform, "Continuous Scrolling" is now available

Google announced that the desktop version of Google search results in the United States can now be scrolled continuously without splitting one page at a time.

However, instead of being infinitely connected, only 6 pages are read continuously. More precisely, when you scroll to the bottom of a search results page, the next page automatically loads without even clicking on a "next" link.

According to the official announcement, this change will initially be available only for English searches in the United States. Nonetheless, the mobile version was first enabled for English searches in the United States, and then it became possible to continuously scroll in other languages, including Asian countries, so if we wait a while, we will add regions and languages ​​that can also be used on the desktop version. I think it will continue.

Until now, only the first page of search results had a special meaning, and the second and subsequent pages were treated as if they weren't there, but the introduction of continuous scrolling should change the weight. In addition, SNS feeds such as Twitter and Facebook, which have both desktop and mobile versions, are unified to almost continuous scrolling, so it may be that they have the intention to send it there.

Also, when introducing the mobile version, Google said, ``Many people who want additional information tend to browse up to four pages of search results. "As a result of collecting big data on user usage, it seems that there is a possibility that dissatisfaction with the style of dividing each page was detected.

In the past, "whether it appears on the first page of Google searches'' was important for collecting clicks, but it is conceivable that users will find it easier to find pages from a wider perspective by removing the wall on the first page. Increase. However, there is a possibility that the competition that used to be limited to "companies on the first page" will spread to "companies on the 6th page", and that may be Google's aim.

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